The Marketing Bureau


Specialist Marketing & Communications Resourecs

18

Aug

A Marketers Whinge



by Brian H Meredith

Banks have large, costly marketing departments. They develop campaigns that make impressive promises to customers and potential customers that they too often fail to deliver. Read more >>

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06

Jan

Starting A Business....


The New 'Safe' Career?

By Erik Sherman
First Published on inc.com

Is it really that big a gamble to start your own business? Compared with other options, maybe not. Read more >>

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28

Jun

Marketing 101



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published August 2012


Someone wants/needs something.   Someone else is willing and able to provide it.   The cost of meeting the need/want is $1.   The buyer is prepared to pay $2 to acquire it.   The difference is $1.   That is gross profit.   So there you have it.   The definition of the business concept.And the Marketing Concept. Yes, The Concepts are the same. Read more >>

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12

Jun

The Man Who Saved My Company



By Drew Greenblatt
First Published on inc.com


Transformation comes in unexpected places. I met the father of the 'Theory of Constraints' just once, but his impact was profound. Read more >>

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