The Marketing Bureau

.......Needs To Be More Than Skin Deep

By Rebecca Coleman, Marketing Magazine

UK's marketing - and the world at large - continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. Read more >>

By Brian H Meredith
First Published in NZ Business Magazine

Overall, a very poor customer experience with it taking half a day to take a written test that, in itself, took only a few minutes. A negative marketing effect. Read more >>

So, the logo is great, the visual identity programme that brings the logo to life is in place. That’s it. Brand done. Read more >>

By Brian H Meredith
First Published in NZ Business Magazine

It’s something of a shame that in the 21^st Century, it is still very common to have people in other countries describe New Zealand as being “All about sheep and All Blacks”. Read more >>