The Marketing Bureau


Specialist Marketing & Communications Resourecs

16

Oct

Diversity..............



.......Needs To Be More Than Skin Deep

By Rebecca Coleman, Marketing Magazine

UK's marketing - and the world at large - continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman.
 Read more >>

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07

Jun

Do Not Leave Home Without This Stuff



By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published June 2013


When we get up in the morning we take a shower, shave some stuff, clean our gnashers and the females amongst us apply makeup (as do some of the men!). Then we carefully ( some more carefully than others), choose what to wear, make sure our shoes are clean, perhaps apply a fragrance and, finally, stand in front of the mirror to ensure that we are happy with what others are going to see. Read more >>

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27

May

Brand Advocates



5 Surprising Facts

by Rob Fuggetta
First Published on imediaconnection.com


Marketers’ interest in Brand Advocates is hot, hot, hot. Driving advocacy and loyalty is the #1 digital priority for CMOs across the world, according to a recent IBM study. (“From Stretched to Strengthened.”) Read more >>

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