.......Needs To Be More Than Skin Deep
By Rebecca Coleman, Marketing Magazine
UK's marketing - and the world at large - continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. Read more >>
16
Oct
Diversity..............
03
Aug
Make Your Brand Work
So, the logo is great, the visual identity programme that brings the logo to life is in place. That’s it. Brand done. Read more >>
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08
May
More Than Just Sheep and All Blacks
By Brian H Meredith
First Published in NZ Business Magazine
It’s something of a shame that in the 21st Century, it is still very common to have people in other countries describe New Zealand as being “All about sheep and All Blacks”. Read more >>
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05
May
The Future of Brands
As Technology Proliferates, Humanity Prevails
By Tracey Follows
First Published on marketingmagazine.co.uk
Marketing columnist Tracey Follows reviews this weeks' Google Brand Reimagined conference, finding that as much as technology unearths new behaviours, brands still need to stick to fundamental human truths. Read more >>
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