The Marketing Bureau

.......Needs To Be More Than Skin Deep

By Rebecca Coleman, Marketing Magazine

UK's marketing - and the world at large - continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. Read more >>

So, the logo is great, the visual identity programme that brings the logo to life is in place. That’s it. Brand done. Read more >>

By Brian H Meredith
First Published in NZ Business Magazine

It’s something of a shame that in the 21^st Century, it is still very common to have people in other countries describe New Zealand as being “All about sheep and All Blacks”. Read more >>

As Technology Proliferates, Humanity Prevails By Tracey Follows

First Published on marketingmagazine.co.uk

Marketing columnist Tracey Follows reviews this weeks' Google Brand Reimagined conference, finding that as much as technology unearths new behaviours, brands still need to stick to fundamental human truths. Read more >>