The Marketing Bureau

.....To Take Over The Social Advertising Lead
By Christopher Hosford
First Published on btobonline.com

Twitter Inc. has always been a b2b marketing favorite, virtually tied with LinkedIn and Facebook in the earned and owned categories of social participation. Recently, however, the microblogging service has unveiled a number of moves to make the third, paid leg of social activity just as valuable to marketers.  Read more >>

Facebook versus LinkedIn
by James Trumbly
First Published on imediaconnection

LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side. Read more >>

We've Got Good News & Bad News
By Becky Carroll
First Published on The CMO Site  

Corporate blogging is on the decline, being replaced by tools such as Facebook and LinkedIn, according to a recent study. That's bad news, but it's not all bad. Read more >>