The Marketing Bureau


Specialist Marketing & Communications Resourecs

11

Feb

Customer Aquisition Tops B2B Concerns


During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed in the U.S.cite cost-effective customer acquisition as their highest concern this year, according to a recent survey from MeritDirect.

First published on www.marketingprofs.com  Read more >>

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02

Feb

Next Gen of B2B Social Networking


Over the past year, social networking applications have proliferated across many departments in the corporation.  Sales departments especially are groups where "who you know" can mean the difference between success and failure.

Simon Bradstock
takes that thought to the next logical level - it's not just who you know, but who you and your colleagues know that will enable your pipeline to grow.  Read more >>

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