The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

Sep

Four Steps to Writing B2B Promos ....


....That Actually Work

First Published on www.marketingprofs.com  

In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly used an acronym Short simply couldn't identify. He deleted the first, and sent a cryptic reply to the writer of the second. "Frankly, the salesperson [deserved to] be embarrassed," he notes. Read more >>

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17

Sep

Thought Leadership Positions In B2B Sales


by Randy Shattuck
First Published on http://marketers.blognotions.com  


The Business to Business (B2B) environment is a challenging one from a sales perspective and is one that is often poorly understood by the sales teams who are charged with winning new business in this space. Within this, the marketers of services to this space face particular challenges. Randy Shattack shares his thoughts on how smart operators can optimise their sales performance amongst service buyers through “thought leadership”. Read more >>

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29

Jun

Sales Cultures Not Market Oriented


B2B Sales Practices Turning Off Customers

First Published on www.crmadvocate.com

United States - In a survey of more than 1,200 companies in the United States and Europe, McKinsey and Co. investigated what practices by sales representatives are most destructive to business-to-business relationships. Read more >>

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02

Mar

Microsoft topples Google as Business Superbrand


LONDON - Microsoft has been voted the leading business-facing brand in the world, knocking competitor Google from the number one spot.

First published on www.marketingmag.co.uk  Read more >>

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