The Marketing Bureau


Specialist Marketing & Communications Resourecs

24

Jan

5 B2B Marketing Trends in 2011


by Chris Chariton
First Published on
www.marketingprofs.com

2011 is here, and that means B2B marketing professionals have just been evaluating plans and allocating budget for the new year. Each company has unique goals and challenges, and so what works for one company may not work for another; there are no universal marketing solutions.  Read more >>

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11

Oct

4 Ways to Revive a Comatose B2B Blog


First Published on www.marketingprofs.com


Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes all the more daunting. Read more >>

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29

Sep

The Marketing and Sales Tussle


Creating a True Partnership

by Karen J. Bannan
First Published on www.btobonline.com    


Two years ago, the CMO Council reported on a huge disconnect between marketing and sales in its white paper, “Closing the Gap: The Sales and Marketing Alignment Imperative.” Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose [between the two],” the council found.  Read more >>

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27

Sep

B2B Sales Process to Go Digital?


Is It What Customers Want?

First Published on www.marketingprofs.com 

"If B2B sales teams reduce the amount of face-to-face selling time in favour of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Richard Lesser in a recent post at the Acquiring Minds blog. Read more >>

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