The Marketing Bureau


Specialist Marketing & Communications Resourecs

21

Feb

5 Trends For BtoB Marketers in 2012



by Chris Chariton
First Published on www.marketingprofs.com

To learn how to defeat their enemies, kings and other rulers once relied on soothsayers who read animal entrails or on astrologers who charted the stars to divine the future. More recently, farmers (and others) relied on the Farmers' Almanac to decide whether that new winter coat or snow blower would be a good or bad investment. Read more >>

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27

Apr

Deal-a-Day Sites Catch On In B2B


By Sean Callahan
First Published on www.btobonline.com


Alex Miranda was an entrepreneur looking for a new way to promote his Web design firm, MyProSuite. Late last year, he approached Groupon to see if the booming social commerce site would run an offer from his company.  Read more >>

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14

Apr

7 Marketing Lessons from Eddie Stobart


by Andy Green
First Published on www.mycustomer.com  


Andy Green looks at the brand legacy of the late Eddie Stobart, responsible for one of the UK's most idiosyncratic brands.  Read more >>

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18

Feb

Nurturing a B2B Relationship


Four Timely Steps

First Published on www.marketingprofs.com

"You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in an article at Target Marketing. The beauty of today's B2B marketing world, she adds, is that "the flight or coffee shop could just as easily be Twitter, Facebook or some other marketing channel." Read more >>

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