The Marketing Bureau


Specialist Marketing & Communications Resourecs

28

Feb

B2B Marketing



Facebook versus LinkedIn

by James Trumbly
First Published on imediaconnection


LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side. Read more >>

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08

Aug

Top 10 B2B Marketing Mistakes



by Chris Chariton 
First Published on marketingprofs.com 


Business-to-business (B2B) marketing is tricky: Though big successes go right to the bottom line, so can small failures. Read more >>

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01

Aug

Using Comedy in B to B Advertising



By Matthew Schwartz
First Published on
btobonline

Consumer marketers have long used humour to get their messages out. By comparison, most business marketers—with a few notable exceptions—generally tend to play it safe.  Read more >>

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14

Mar

What Can You Do In 10 Minutes?



More Than You Might Imagaine, According To Chris Ryan


By Christopher Ryan
First Published on
www.greatb2bmarketing.com

I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month.  Read more >>

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