The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Sep

The Great Digital Ad Swindle



The digital ad business is drowning in a swathe of corrupt practices, writes Andrew Pemberton, Director, Furthr.
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30

Apr

Marketers Let Your Egos Go



by Mitch Joel
First Published on hbr.org  


What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of the brand's actual advertising performance? What if everything you have been bringing to the table could be debunked with a simple multivariate testing regimen? What if, in short, what your company really needs is not a marketer, but a data scientist?  Read more >>

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03

Apr

Is Facebook's Advertising Too Aggressive?



By Neil Davey
First Published on mycustomer.com


Earlier this week Facebook announced that it is trialling the expansion of its ad targeting system, in the social network’s latest effort to build out its advertising business - and some are pretty peeved by its decision, even going so far as to suggest the social network should expect a user backlash. Read more >>

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08

Feb

The Icarus Deception



By Danyl Bosomworth
First Published on mycustomer.com


I recently attended Seth Godin's presentation around his new book, the The Icarus Deception, a Penguin Live event. I've been meaning to sit down and consider what I learned from it so that I could share it, so here are my key learnings from the man himself.... Read more >>

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