Study Reveals “World’s Most Valuable Audience” for Marketers
First Published on mycustomer.com
What group of consumers are most engaged with advertising and who you should market to most? Read more >>
23
Apr
World's Most Valuable Audience
02
May
Stop Throwing Money At The Wrong Audience
By Ariel Geifman
First Published on www.imediaconnection.com
While everybody buys toothpaste, and so many of us fly, drink sodas and buy car insurance, I never had to buy project management software or a computer backup system and I don’t get excited by servers with 99.9% reliability. I am simply not the right kind of audience for these products and services. Still, I often stumble across these ads and promotions which have absolutely zero chance of influencing any purchasing decision.
This needs to stop. Read more >>
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