The Marketing Bureau


Specialist Marketing & Communications Resourecs

23

Apr

World's Most Valuable Audience



Study Reveals “World’s Most Valuable Audience” for Marketers
First Published on mycustomer.com

What group of consumers are most engaged with advertising and who you should market to most?  Read more >>

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02

May

Stop Throwing Money At The Wrong Audience



By Ariel Geifman
First Published on www.imediaconnection.com


While everybody buys toothpaste, and so many of us fly, drink sodas and buy car insurance, I never had to buy project management software or a computer backup system and I don’t get excited by servers with 99.9% reliability.  I am simply not the right kind of audience for these products and services.  Still, I often stumble across these ads and promotions which have absolutely zero chance of influencing any purchasing decision.

This needs to stop. Read more >>

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