The Marketing Bureau

....And What To Do About It.

By Donald Sull, Rebecca Homkes and Charles Sull
First Published on hbr.org
March 2015

Books and articles on strategy outnumber those on execution by an order of magnitude. And what little has been written on execution tends to focus on tactics or generalize from a single case. So what do we know about strategy execution? Read more >>

by Evan Hirsh and Kasturi Rangan
First Published on hbr.org

Not long ago the CEO of a company we know convened his top executives and asked them to look for new strategic growth opportunities, because revenue had stalled and the existing customer base was shrinking. He encouraged them not to be bound by the company’s history, the markets in which it already participated, the expertise of its people, or the assets it had in place. Instead he wanted them to identify new markets. “We’ve got to find some other way to extend our business,” he said. “I don’t care if it’s a stretch for us. We’ll find a way to make it happen.”  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published November 2012 

Question:   How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price?  

Answer:   I am pretty sure I am right when I speculate that your answer is “not many”. Read more >>

By Alvin E. Roth
First Published on hbr.org

Traditional economics views markets as simply the confluence of supply and demand. A new field of economics, known as “market design,” recognizes that well-functioning markets depend on detailed rules.  Read more >>