The Marketing Bureau

by Rosabeth Moss Kanter  
First Published on hbr.org

One secret of successful business and social entrepreneurs is that they act bigger than they are. Not bigger in the bad sense, with the arrogance and complacency that has made some banks, for example, feel they are above the rules. But bigger in terms of having the confidence to propel growth and set courageous goals.  Read more >>

It Can Make Or Break Your Business
by Tom Egelhoff
First Published on www.smalltownmarketing.com

When I moved to Bozeman, Montana, Spanish Peaks Brewery and Restaurant was a local landmark. Their Spanish Peaks beer was everywhere and their restaurant was thriving. Then they decided to explore moving to a new location and up scaling the restaurant. They contacted a friend of mine who does market research and rejected his proposal to do the research and feasibility studies because it was just too expensive. In less than a year they were out of business. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published January 2005

Whether it was the Sony Store assistant # 1 who said “They are on a Qantas flight arriving this afternoon and we’ll have it for you by tomorrow”. Or the Sony Store Assistant #2 who, on the same day, said “There’s no way you’ll have it until January”. Or the Sony Store Assistant #3 who said of each of those statements “Who told you that?”  Read more >>

How To Attract A Blizzard Of Clients With No Budget, No Advertising And No Connections  
By Johnathan Fields
First Published on www.freelanceswitch.com

United States : You can’t imagine how surprised I was to discover an incredible freelance marketing lesson while picking pumpkins with my daughter at a family farm in Pennsylvania last weekend. And, the story behind it is the key to building a giant client-base for your business in no time at all, without spending any money, placing any ads, hard-selling any people or working any connections. Read more >>