The Marketing Bureau


Specialist Marketing & Communications Resourecs

25

Jun

8 Words to Avoid When Selling



By Geoffrey James
First Published on inc.com


These words really raise your customer's hackles. Over the two years, I've read hundreds of sales messages and heard dozens of sales presentations. Probably 90 percent of them are full of words that are both trite and ineffective.  Here are the worst offenders: Read more >>

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03

Apr

What Is Sales Promotion?



First Published on www.marketingteacher.com


Over the next few weeks we will be sharing a selection of “What Is?” and “How To” items on a range of topics directly and indirectly related to marketing. These items will be from a variety of different sources and will occasionally bring a different perspective on a given topic which we won’t necessarily agree with but feel it is for you to consider and form your own view. Feedback and comments will always be welcome. Read more >>

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