The Marketing Bureau

By Ritika Puri
First Published on Forbes.com

When launching a business, building your brand is a critical first step. But hiring a top public relations firm can cost as much as $50,000 a month, according to Harvey Farr, president of Farr Marketing Group. Fortunately, you don’t need pockets that deep to achieve public relations success. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2013

Spin Doctor n. Slang A person who publicises favourable interpretations of the words and actions of a public figure, especially a politician.  Read more >>

by Jessica Sanders  
First Published on www.imediaconnection.com

When running a small business, it’s important to take advantage of every marketing avenue at your disposal. A media kit is a great way to get brand awareness and positive information in the hands of the press before a new marketing campaign. Because you deliver it to them you can control what is included and what isn't.  Read more >>

How to Keep Yourself in an Editor's 'Most Wanted' File.
by Steven Le Vine
First Published on www.aboutpublicrelations.net

The first thing most people associate with Public Relations is often a press release. And that is no surprise. After all, press releases have been the most widely used tactic that PR professionals have employed in order to get their client’s message across in a timely and organized fashion. But has the effectiveness of the press release come to an end?  Read more >>