The Marketing Bureau


Specialist Marketing & Communications Resourecs

12

Sep

Screen and Street Appeal


Building a Business to Thrive Online and Offline

by Bill Post
First Published on www.marketingprofs.com


You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>

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08

Feb

Channels Are Customers Too


By Jack Springman
First Published on www.mycustomer.com 


We all have our pet hates. But when it comes to business and customer management, I believe nothing tops the expression ‘channel’ (or its first cousin ‘route-to-market’). For me they are the most insulting words in the marketing lexicon.  Read more >>

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23

Apr

Social Media Attracting More Spend


By The Newshound

First Published on www.marketingmag.com.au

Sydney - Nielsen has released a study suggesting that Australian marketers are allocating more of their budget to digital than TV, radio or outdoor. The 'Community Engine 2010 Social Media Business Benchmarking Study' also found that 70% of all Australian businesses intend conducting some form of social media activity this year, compared with just 40% in 2008. Read more >>

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23

Apr

Secrets & Lies


Integrating e-mail Marketing With Social Media

First Published on www.btobonline.com

B-to-C marketers are already melding social media and e-mail marketing, a tactic that marketers and analysts alike say is an important piece of a company strategy. However, b-to-b marketers aren't completely on board with the strategy. In fact, a recent Silverpop poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration.
 Read more >>

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