The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

Jan

Meredith's Musings #19


Marketing :: Investment or Overhead?  


Most Marketing activity is a costly waste of money.   It is worthless in the absence of a true market orientation. In a market oriented business, marketing represents an investment that generates an optimal return. Read more >>

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08

Oct

Meredith’s Musings #17


Bad Profits vs Good Profits?


Is profit the only real measure of business performance? And if it is, is there such a thing as “bad profits” (versus Good Profits?). I contend that there most certainly is. And bad profits might sustain a business in the short or, even, the medium term. But in the long term, it is only good profits that will win the day. Read more >>

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22

Sep

Meredith's Musings #16


Put The Customer Second!


I watched “Undercover Boss” last night – the current UK series. The episode featured internationally known UK Fish & Chip restaurant chain, Harry Ramsden’s. It told an all too typical story of a business in decline and a staff that badly wanted to do well but were prevented from doing so by awful management. Read more >>

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Lynette commented on 23-Sep-2010 10:00 AM
Good post Brian - yes, I saw that episode of "Undercover Boss" and was similarly stunned at the company's amazing shortsightedness. Go the new Australian CEO! I understand that part of Virgin Airline's success in attracting and retaining great staff, who then provide great service to the customers and perhaps even at lower pay than elsewhere, is Richard Branson's insistence on Virgin putting its staff first, customers second and shareholders third. It's on the same lines as all airline safety drills stating that the adult put their lifejacket on first before attending to the child's one. Makes sense when you think it through!

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23

Aug

Meredith's Musings # 15


Life (and Marketing) Is Not Always About Price

It’s rare for people to purchase products & services based solely on price. This is true in both B2B (Business to Business) and B2C (Business to Consumer). So why is it so common for businesses to engage in such aggressive price promotion at the almost total exclusion of other propositions? Read more >>

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Nicki commented on 10-Feb-2012 09:23 PM
Hallo Brian I hope you and yours are well. Just to let you know I am rereading your musings - and enjoying them@ And being inspired by them! Think of you often and hope to see you soon, my regards to Heather and Tom. Sincerely Nicki

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