The Marketing Bureau

Specialist Marketing & Communications Resourecs



Vodafone Axes 100 Marketers

First Published on  

Vodafone is axing 100 jobs from its 900-strong group marketing function in a major cost-cutting drive.  Read more >>


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Online Communities The Way to Survive

IT-enabled online collaboration is increasingly important for corporate reputation and brand management, according to a study by the Economist Intelligence Unit (EIU)Read more >>

Business Plan commented on 04-Apr-2011 04:54 PM
The study surveyed senior executives worldwide on their views of how an emerging group of non-traditional stakeholders is impacting corporate reputation. The successful online collaborative methods include voice-over-internet-protocol (VoIP), presence-enabled
applications, converged fixed-mobile communications, online white boarding, team workspaces, blogs, podcasts and wikis. According to the study, the successful integration of these communication streams into corporate collaborative efforts is increasingly crucial
if businesses are to survive.

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