The Marketing Bureau


Specialist Marketing & Communications Resourecs

25

Jan

Marketing Study Shocker!



QR Codes & Social Media Have Little Impact for Shoppers

By Ted Mininni
First Published on
www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

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21

Nov

Facebook Made To Work For Heinz



Heinz Turns Facebook Flub Into Engagement Flurry

By Christopher Heine 
First Published on
www.clickz.com

United States - Heinz has increased its Facebook likes by 40,000 since telling the New York Times three weeks ago that it would exclusively sell a new product for a limited time on the social site. For social media marketers, it seemed like a brilliant play. But then a major hiccup ensued earlier this week. Read more >>

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29

Sep

Internet Ad Revenue Hits $14.9 Billion


New York
—Internet ad revenue reached $14.9 billion in the first, up 23.2% over the first half of last year, according to a new report from the Interactive Advertising Bureau.
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19

Sep

NZ Consumers More Optimistic


First Published on  Read more >>
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