The Marketing Bureau


Specialist Marketing & Communications Resourecs

19

Jun

4 Rules for Innovative Leadership



By Gwen Moran
First Published on www.entrepreneur.com


Even iconic companies can disappear from the landscape if they aren't constantly staying ahead of the customer. Remember when Blockbuster franchises dotted strip malls around the country? Yesterday's leader can become tomorrow's laggard without innovation and reinvention.  Read more >>

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05

Mar

How Leaders Lose Their Luck



By Anthony K. Tjan
First Published on
hbr.org

While researching our forthcoming book — Heart, Smarts, Guts, and Luck — my co-authors and I made a fascinating discovery: a surprising number of company founders and business-builders attribute much of their success to luck. Almost 25% of those we surveyed came out as "luck-dominant" on the Entrepreneurial Aptitude Test we devised; many more gave luck at least partial credit.  Read more >>

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10

Feb

Know Your Limitations. You'll Lead Better



By John Baldoni
First Published on www.inc.com


The best leaders recognize their weaknesses--and struggle through them. Read more >>

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