The Marketing Bureau


Specialist Marketing & Communications Resourecs

14

Jan

Management Is (Still) Not Leadership



by John Kotter 
First Published on hbr.org 


A few weeks ago, the BBC asked me to come in for a radio interview. They told me they wanted to talk about effective leadership — China had just elevated Xi Jinping to the role of Communist Party leader; General David Petraeus had stepped down from his post at the CIA a few days earlier; the BBC itself was wading through a leadership scandal of its own — but the conversation quickly veered, as these things often do, into a discussion about how individuals can keep large, complex, unwieldy organizations operating reliably and efficiently. Read more >>

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18

Oct

The Art of Designing Markets



By Alvin E. Roth
First Published on
hbr.org

Traditional economics views markets as simply the confluence of supply and demand. A new field of economics, known as “market design,” recognizes that well-functioning markets depend on detailed rules.  Read more >>

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18

Jul

Think. And Win.



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published May 2008


I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. Read more >>

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06

Jul

People Don't Care About....



....The Companies They Work For.
And It's Putting a Dent In The Bottom Line!

First Published on knowledge@wharton

If loyalty is defined as being faithful to a cause, ideal, custom, institution or product, then there seems to be a certain amount of infidelity in the workplace these days. Read more >>

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