The Marketing Bureau


Specialist Marketing & Communications Resourecs

03

May

Integrated Marketing (IMC)



What is it and Why is it Important?

By Laura Lake
First Published on www.about.com


Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated marketing helps by optimizing the spend whether online or offline and putting the right number of dollars towards the most effective approach.  Read more >>

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