The Marketing Bureau


Specialist Marketing & Communications Resourecs

05

Apr

HOW TO ... Use Segmentation...



...To Define Your Market
By Marilyn Guille
First Published on
www.about.com

When I teach small business classes on marketing strategy, I often ask participants the question, "Who are your customers? Who will buy your product?" I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that 'everyone' will. Read more >>

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05

Apr

HOW TO ... Get New Customers - 5 Quick Moves



By Geoffrey James
First Published on
inc.com

Use your network of friends, colleagues, and existing customers to generate new business. Read more >>

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04

Apr

3 Easy Steps to SMS Marketing



By Laura Lake
First Published on About.com

SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging.  Read more >>

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04

Apr

HOW TO ... Brief Your Ad Agency



By Nic Shepherd
First Published on
www.machete.co.za  

To get the best creative work out of your advertising or design agency, a client needs to brief his or her agency well. Here are the principles that ad agency Machete Creative encourage their clients to follow. They are the result years of experience, not the need for red tape. Thoroughly applied, they tend to produce good work without wasting time, resulting in a more profitable relationship for both parties. Read more >>

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