The Marketing Bureau


Specialist Marketing & Communications Resourecs

02

Jun

How Sustainable Is Groupon's Business Model?


First Published on
www.knowledge.wharton.upenn.edu

What customer wouldn't want to score a deep discount on dinner, beauty treatments and other services, especially during a downturn? Barely three years old as an industry, online group buying sites are witnessing rapid growth, as more subscribers sign up, more partner businesses sign on, revenues climb and venture capitalists swarm to invest, further driving up business valuations as a result.  Read more >>

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24

Jan

Google's Overweening Conceit


Posted by Alan Mitchell on his Reinvent Marketing Blog

Last week, Google CEO Eric Schmidt gave the closing address to the consumer electronics and home appliances tradeshow IFA in Berlin.  I’ve transcribed some of the things he said, just to illustrate the lunacy that’s unfolding before our very eyes.  Read more >>

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04

Feb

Turn Your Staff Into Social Media Ambassadors


An oft neglected sphere of marketing communications is your own employees - they inevitably talk to colleagues, friends, family and associates in a huge variety of settings. But what are they saying? Are they delivering a message that helps build your Brand? Or are they taking bricks out of the Brand wall? How can you harness this significant communications resource in order that it sends the right messages to the right people and in a manner that serves everyone well? Steve McAbee offers a strategy.....

First published on www.imediaconnection.com  Read more >>

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02

Feb

3 Steps to Google Heaven


Auckland based SEO Specialist, Andrew Haddleton, gives the lowdown on the basics of SEO (Search Engine Optimisation) Read more >>

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