The Marketing Bureau


Specialist Marketing & Communications Resourecs

28

Oct

Google AdWords - Value for SMEs?



by Rachel Fielding
First Published on www.mycustomer.com  


United Kingdom - Less than a fifth of SMEs using Google AdWords recoup the cost of their investment, and the remaining 82% are either not recouping their cost in terms of online sales, or simply don’t know if they are or not.  Read more >>

Comments

Let us know your thoughts
Captcha Image

19

Oct

3 Ways To Promote Your Event Online


by Helen Laird
First published on www.marketingprofs.com


Thanks to the Internet, many more promotional avenues are available to event organizers than ever before, all at a fraction of the cost of traditional offline media and much easier to track and measure. But how do you decide which avenue is best for you? Will it be the increasingly popular social media? Or perhaps a dedicated page on your website?  Read more >>

Comments

Let us know your thoughts
Captcha Image

17

Oct

An Inside Look At Google's Approach To....


....Marketing

By Doug Edwards
First Published on www.imediaconnection.com 


The following is an excerpt from "I'm Feeling Lucky," by Doug Edwards. Edwards, former Google employee no. 59, offers a first-ever inside view of the titanic company. In this excerpt, Edwards discusses his attempts at formulating Google's marketing plan.  Read more >>

Comments

Let us know your thoughts
Captcha Image

12

Sep

Screen and Street Appeal


Building a Business to Thrive Online and Offline

by Bill Post
First Published on www.marketingprofs.com


You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>

Comments

Let us know your thoughts
Captcha Image