The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Sep

Internet Ad Revenue Hits $14.9 Billion


New York
—Internet ad revenue reached $14.9 billion in the first, up 23.2% over the first half of last year, according to a new report from the Interactive Advertising Bureau.

The “IAB Internet Advertising Revenue Report” was conducted by audit firm PricewaterhouseCoopers.


Internet ad revenue for the second quarter reached $7.7 billion, up 27.1% over the same period last year, according to the report.


Search advertising in the first half reached $7.3 billion, making up nearly half of total Internet advertising, while display advertising reached $5.5 million, accounting for 37% of all online ad spending.


Display and search advertising each grew at a rate of about 27% in the first half of the year over the first half last year, according to the report.

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