When a Crisis strikes, employers can either shoot from the hip or follow a Plan in their communications with the media, their employees and other stakeholders. Read more >>
06
May
Crisis Communications Training
06
May
Marketing Consulting
Someone once said that a Consultant is someone who asks for your watch and then tells you the time. And a bad Consultant keeps your watch! Read more >>
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05
May
The Future of Brands
As Technology Proliferates, Humanity Prevails
By Tracey Follows
First Published on marketingmagazine.co.uk
Marketing columnist Tracey Follows reviews this weeks' Google Brand Reimagined conference, finding that as much as technology unearths new behaviours, brands still need to stick to fundamental human truths. Read more >>
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04
May
Marketing Planning
It is surprising how many organisations don’t have a Marketing Plan or, at the very least, a specific Marketing approach to their Business Planning. And it is costing them performance. Read more >>
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