The Marketing Bureau

By Rupert Staines.
First Published on www.marketingmagazine.co.uk

Data is the greatest thing to happen to marketers. Data is killing the creative industry. The topic increasingly polarises opinion, so RadiumOne's European MD Rupert Staines explains how marketers can navigate this tricky course to maximise the upside and minimise the down. Read more >>

by Brian H Meredith

Banks have large, costly marketing departments. They develop campaigns that make impressive promises to customers and potential customers that they too often fail to deliver. Read more >>

So, the logo is great, the visual identity programme that brings the logo to life is in place. That’s it. Brand done. Read more >>

By Brian H Meredith
First Published in NZBusiness Magazine

The following is an extract from a story in the NZ Herald in mid-January:“Vodafone may lose around 100 permanent customer care staff, with plans to almost halve the size of its consumer mobile service team, extend the graveyard shift to 7.30am and increase outsourcing to a call centre in the Philippines". Read more >>