The Marketing Bureau


Specialist Marketing & Communications Resourecs

28

Sep

Build It & They Will Come. Or Will They?



By Brian H Meredith

Some years ago, as I walked briskly through the suburban wilderness of the Albany Supa Centre (as it was initially called) on Auckland’s North Shore (and I was walking briskly - no-one in their right mind would want to spend a moment longer than necessary in this wasteland of tin sheds and concrete hangers posing as superstores) , the words of Bill Bryson* came to mind:
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10

Sep

What Is A Marketing Effect?



By Brian H Meredith
First Published in NZ Business Magazine

Overall, a very poor customer experience with it taking half a day to take a written test that, in itself, took only a few minutes. A negative marketing effect. Read more >>

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25

Aug

Etiquette. A Vital Marketing Tool



By Brian H Meredith
First Published in NZ Business Magazine

As the world of marketing thinking and practice becomes increasingly chaotic, it is easy to forget that, at the core of effective business relationships are some good, old fashioned rules that, in themselves, have a very real marketing effect.
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20

Aug

Where Does My Money Come From?



By Brian H Meredith

The customer is the only place the money comes from.

Period.

There is no other source of income that a business receives other than sources who have to be repaid (banks, finance companies, shareholders etc.)

So, a business establishes itself in order to make a Profit. The top end of that process relies entirely on income from customers. No customers, no money.

Period.
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