The Marketing Bureau

By Brian H Meredith

Some years ago, as I walked briskly through the suburban wilderness of the Albany Supa Centre (as it was initially called) on Auckland’s North Shore (and I was walking briskly - no-one in their right mind would want to spend a moment longer than necessary in this wasteland of tin sheds and concrete hangers posing as superstores) , the words of Bill Bryson* came to mind: Read more >>

By Brian H Meredith
First Published in NZ Business Magazine

Overall, a very poor customer experience with it taking half a day to take a written test that, in itself, took only a few minutes. A negative marketing effect. Read more >>

By Brian H Meredith
First Published in NZ Business Magazine

As the world of marketing thinking and practice becomes increasingly chaotic, it is easy to forget that, at the core of effective business relationships are some good, old fashioned rules that, in themselves, have a very real marketing effect. Read more >>

By Brian H Meredith

The customer is the only place the money comes from.

Period.

There is no other source of income that a business receives other than sources who have to be repaid (banks, finance companies, shareholders etc.)

So, a business establishes itself in order to make a Profit. The top end of that process relies entirely on income from customers. No customers, no money.

Period. Read more >>